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Advertising = visuals!

Advertising is fundamentally a visual experience. Creating that visual experience, so that it makes the right statement, is far more complex than just shooting a few film clips and glueing them together. This is where graphics comes into play. Remember, your ad' must tell the whole story in less than a minute.

What about animation?
Yes, should the need arise, we can create annimations. BUT, don't confuse cheap "quick fix" animation apps with proper professional animation. These cheap apps are made for cell-phones and Instagram selfies. Professional animation takes highly skilled technicians, specialist software and time. It's very labour intensive and consequently, it's very expensive! As our primary aim is to make high-quality, low-budget advertising for business, we tend to avoid animation as a rule. Graphics photo 1 We prefer to use a mix of well planned filmed clips and still images to get the job done well and cost effectively.

There is a lot of truth in the saying, "A picture speaks 1000 words". Also, when we're advertising your product, how we say the words can be as important as the choice of words! The graphics we create must not only make the point, but must make the point the way we want it made. This takes planning. Careful planning is crucial. It is the foundation on which every successful video ad' is built.
Graphics photo 1 To give you an example, below you'll see a selection of images and photos that show the process of creating 2 very simple graphics. The story these graphics had to tell was how your world can feel out of proportion when you suddenly confront a serious problem.
We sketched a couple of ideas on the whiteboard (literally). The idea we liked best was images of girls leaning things that were out of scale. So we organised a couple of photoshoots. First we photographed a selection of "leaning on" poses with 2 of our models. Then we set-up a number of the close-up shots of various items, in the studio.
In the end, we liked the coffee cup and the wine glass best. Then it was a simple matter to fit a "leaning" model photos on top of the cup and glass photos. Some text appeared in the resulting video clips, so we've added it here. You can see the image progressions below.

With careful editing, this mix of video clip and still image can make a very powerful statement. If you take a look at some of the completed projects you can see how successfully each ad' tells its' story with no animation, just that mix of graphic still and video...

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