The IMG Eden Portfolio


	That "moment"...created
	You'll see that our work doesn't fall into any neat category, but it's all about creating a frozen moment in time that tells a story. Many of the images below are taken from actual marketing campaigns, some are just visual experiments. We have divided the portfolio into sections to show a variety of techniques and styles to match particular projects. Many of our images include the professional model, Khanyishe. It's the facial expressions and body language of a skilled model that can really tell the story. When we prepare for a shoot that includes Khanyishe, we carefully plan the storyline and match the make-up, the hairstyle, the costume, the facial expression and body language to promote that storyline.


	.... Venue Views ....

	A marketing photo of your shop must tell the story of the venue. The photo top left above is really bad. It tells you more about the shop next door than yours. It's tables cut into your space and that one has customers, yours doesn't! In contrast, the shot taken at Wild above doesn't even show the venue, yet it speaks volumes about it's location and style. There's a lot to think about when you are telling the story of a venue!





	.... Product Shots (studio) ....

	With smaller products, like wine, we can really take advantage of the controlled environment of the studio. We have the time to set up surroundings, props, backdrop, lighting, to get exactly the right feel. Often it's just a basic close-up, but at other times we create a believable surrealism, and it can take hours of work...





	.... Composite shots (people) ....

	Composite images are made by overlaying 1 or more graphics or photos on top of others, in layers. It is the most common technique of graphic design, and we use it all the time. Here are some very simple examples of using this technique to put people where they shouldn't be...





	.... Composite shots (products) ....

	We use the composite overlaying technique extensively in marketing and advertising images. Every marketing image will have a logo and caption overlayed. In some cases we build quite complex images by overlaying different components onto a simple background.




	.... Food shots (in venue) ....

	Food photography should be a whole topic on it's own really. The shots we take can range from simple close-ups, to shots with setting and back-drop, to contextualised shots that include a venue or similar frame of reference.





	.... Model shots ....

	As we've said before, a skilled model can add a whole new dimension of emotion and narration to an image. Commercial photography is all about capturing a moment. A true professional photographic model will be able to work with the photographer to create the exact emotion and story.

That "moment"...created